The Client’s Handbook – What Type Of Website Is Best For My Business?
There are a few different types of business websites;
- Brochure Website
- Portfolio Website
- E-Commerce Website
- Landing Page Website
While a website can be a combination of any of the above, in a basic manner of speaking a website will fall under one of the above categories.
The type of website that is best for your business depends on what your core objectives are in getting a website…
I want a simple online presence to represent my business
You will want a brochure website.
A brochure website gives your business an online presence and presents the main aspects of your company. Think of it as a 5 page booklet that gives someone a quick overview of who you are and what you do.
Some types of businesses that would use a brochure website include:
- Dental Surgery
I want to showcase the range and quality of our work
You will want a Portfolio website.
If you’re in the business of making, crafting or designing, your prospective customers are probably going to want to see examples of your work.
Some types of businesses that would use a portfolio website include:
- Video Production
- Landscape Gardener
I want to sell products through the website
You will want an E-Commerce website.
An E-Commerce website is an online catalogue of products sold through the website. E-Commerce websites have an online shopping cart, calculate shipping costs and process payments.
Some types of businesses that would use an E-Commerce website;
- Online clothing boutique
- Furniture shop
- Arts & Crafts store
I want the website to drive more direct sales
A Landing Page website is focused more on what you do rather than who you are, where the main objective is to get the customer to quickly convert into an inquiry through a clear call to action – e.g “Get Quote”, “Book Now”, etc.
Some types of businesses that would use a Landing Page website;
- Insurance Broker
While your website will likely fall under one of the above categories, the best design for you is one that is designed around your business. We’ll advise you on what works best for you and help you leverage on what the web has to offer.