An introduction to SEO

Any website’s performance on Google (SEO) comes down to a few factors;

  1. Visibility
  2. Relevancy
  3. Reputation
  4. Competition

1. Visibility is how well the site is structured, i.e the coding of the website. Your website should be built SEO friendly (WordPress is great for SEO visibility) and does not use any elements that hide the content from Google such as Flash or splash pages.

2. Relevancy is how relevant Google determines your content to a user’s search. Your content should be relevant to the searches that your target market would be inputting to find what you provide.

Points 1 & 2 are factors that are to do with the website itself.

Points 3 & 4 are much more dependent on the resources invested in to SEO.

3. Reputation: Your site’s reputation is built up over time and from getting linked to from other reputable sites. If a site of high reputation links to your site, Google sees the other site as vouching for your site, thus increasing your reputation. Also a site that has been in operation for a long time is seen as more reputable than one that is only new.

4. Competition: This is the primary factor determining how well a site performs in Google. If there are other older, more reputable websites competing for the same search terms you are, then they will rank higher than you.

If your competition is investing any kind of resources towards SEO then a site with no SEO will not outrank those sites.

There is a lot of reading material available online covering all aspects of SEO. If you begin to read around you’ll see that it’s a complex field but if you implement best practices you have a good chance at outranking your competition. It’s not going to happen overnight, it’s a process that has to be deployed over months rather than days.

There are other routes to getting seen online such as PPC (Pay Per Click), and again there is plenty of reading material online about this.

If you would like our assistance in promoting your website online we’d be happy to provide you with a quote.